Today

Matchmaking

Alania

Alania, Farm & Brand Liaison

Farm & Brand Liaison

Brands and producers are often looking for places to buy or sell Regenerative Organic Certified products. It takes Alania hours of manual research to answer these queries, relying on a huge range of data points, personal relationships, and undocumented knowledge.

Current
friction points

  • Data is split across multiple internal and external sources
  • Every search is manual, with no unified query interface
  • No real-time visibility into volumes, harvest windows, or market channels
  • Processor network is undocumented and invisible
  • No tracking of cumulative demand
  • The info@ inbox is a catch-all
Solution

AI-Powered Supply Chain Search Assistant

An internal AI tool lets a human requester search across Intact exports, HubSpot, and the Organic Integrity Database using natural language to surface matching producers, licensees, and processors with automatic crop-to-product mapping (e.g., coconuts > coconut oil).

🌾
Describe your sourcing need
Tell us your brand, what you need, where, and when — we'll surface the best producer matches.
wheat supplier, Midwestcoconut oil from Hawaiicoffee from Kona
Opportunity
Investment
Effort
Impact
Opportunity Evolutions

Where this solution could go next.

An Enhanced Public Directory

Evolve the supply chain assistant into a public-facing directory to support Regenerative Organic Certified brands and producers to make matches.

ROA Producer Network
Find certified sourcing partners
Browse Regenerative Organic Certified producers across the supply chain. Search by crop to discover verified farms, available yields, and harvest windows — then connect directly.

Proactive Supply Chain Matchmaker

An always-on agent that monitors producer inventory, harvest calendars, and emerging crop availability then proactively surfaces matches. Generates and shares weekly "match opportunity" briefings and alerts brands/producers directly when a high-confidence match emerges.

Subject: 3 high-confidence sourcing matches this week — coffee, wheat & coconut

Hi Sarah,

Your weekly sourcing briefing is ready. Based on your open requirements for single-origin coffee, our supply intelligence identified 3 high-confidence producers this week. Your top match:

Kona Ridge Estate
Kailua-Kona, HI  ·  Single-Origin Coffee
96%
Match
Yield
45,000 lbs/yr
Harvest
Oct–Feb
Why this match

Harvest begins in 6 weeks. Pacific Roasters Co. — already in your approved processor list — handles their roasting. Last year's batch sold out to a comparable buyer in under 3 weeks.

Sourced via ROA producer network

This briefing is generated weekly by ROA Supply Intelligence based on your saved sourcing requirements and network activity.

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The future state

Streamlined, impactful matchmaking

Alania

Alania, Farm & Brand Liaison

Farm & Brand Liaison

Alania arrives Monday morning to a note in her inbox with proactive matches for buyers and producers she might want to connect. Meanwhile, she spends her time on the conversations that matter most — building trust, deepening relationships, navigating the nuance that no system can replicate.

Aspirational
goals

  • The team makes more matches with less effort
  • Real-time visibility into volumes, harvest windows, and market channels
  • Regenerative Organic Certified producers and brands have access to a new supply chain resource